Baader–Meinhof phenomenon

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Frequency illusion, also known as the Baader–Meinhof phenomenon, is a cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often, leading someone to believe that it has a high frequency (a form of selection bias).[1][2] [3] It occurs when increased awareness of something creates the illusion that it is appearing more often

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